Let’s first assume that you have a product or service that solves a problem, delights your customers and you know how to market it. I could write three different articles on those issues alone and there are others out there that would do a better job of it.

The issues I’m writing about today are just as important, but there is a lack of relevant information about them and how they are interrelated. For 14 years, I have been setting up and leveling up operations for startups to the Fortune 50. The top three reasons I see companies missing their growth targets are: