At Expansion Group, we believe we have a responsibility to leave everything better than we found it. By enabling business growth, we help create economic prosperity - and perhaps leave the world a little better than we found it.
At Expansion Group, we believe we have a responsibility to leave everything better than we found it. By enabling business growth, we help create economic prosperity - and perhaps leave the world a little better than we found it.
We help small businesses and startups, typically $3M-10M in size or funding, expand to the next level through Fractional CEO and COO services. With packages designed for the work you need done, we give business owners back time to focus on what matters, unlock scalability, increase profits, reduce risk, and create a technology-driven environment where people thrive. Our work has been featured in:
A fractional executive is an executive that works in a limited capacity - either part-time or over a contract term - as opposed to a full-time employee. They can come in handy when:
You’ve outgrown your operating model and need to level up.
You’re a startup that just got funded, and as the founder, you need to balance the work that needs done and your cap table. A Fractional CEO or COO can bring a playbook for what you need to build and allow you to protect your equity for those key hires.
You have a strategic project that requires executive-level oversight, but you don’t have the time to oversee it.
You have a great operations manager, but they may be missing the strategic skills of a COO — the same goes for finance and marketing.
You’re looking to delegate financial, operational or marketing duties you have managed to date, but it doesn’t require a full-time role.
During any sort of transition - vacancy, preparation for sale or retirement.
Through packages designed for the work you need done, we give business owners back time to focus on what matters, unlock scalability, reduce risk, and create a technology- driven environment where people thrive.
At Expansion Group, we are obsessed with empowering small business and startups with the skills and tools to tackle any operational challenge with confidence and ease as their fractional executive partners.
Katie Murphy is an author, a professional speaker, and our CEO. She founded Expansion Group in 2016. For 16 years, she has helped companies from pre-revenue to the Fortune 50 set up or level up their operations through programming, consulting, and fractional executive services. She is an expert in organizational design, business operations, strategy, and innovation.
By the age of 28, Katie had worked with over 200 companies as a top economic developer. This led to her overseeing BrewDog PLC's - one of the fastest growing craft beer companies - expansion into the USA. This work inspired her to found this business, Expansion Group, where she had fast success working with craft brewers and distillers all over Ohio and even worked to bring Malting Barley back to the surrounding area. Her reputation for setting up and leveling up operations led her to work with Silicon Valley based think tank, Singularity University for almost four years, nationally recognized plaintiff law firm Meyer Wilson, Israeli tech education company ThriveDX (formerly HackerU), retail giant IWH Companies, and many other small businesses and startups across diverse industries.
Industries: Business & Professional Services, Technology, Retail, Digital Marketing, Real Estate Development, Manufacturing, Food & Beverage, Agribusiness, Education and Non-Profit.
Tyler Provo, MBA, PMP, joined Expansion Group as a board member and advisor in 2019. He brings over 10 years of business and technology operations experience, having worked with companies across industries and around the globe. He specializes in helping businesses manage, scale, and leverage technology to streamline operations.
Prior to joining Expansion Group, Tyler has held several advisory and strategy positions in the private and public sectors, working with companies like Jeni’s Ice Creams, Endeavor Brewing and Spirits, CAE Healthcare, and Ohio University. Tyler holds an MBA from Ohio University, and a top certification in Project Management from PMI.
Industries: Technology, Higher Education, Healthcare, Manufacturing, Food and Beverage.
Hiring your first head of business operations can be a daunting task. Your head of business operations is an important partner in the leadership of your organization, someone you trust to run the day-to-day operations. If you don’t hire the right fit, you’re going to be miserable.
Fractional executives fill an executive position in a part-time or short-term capacity. They are typically former executives or consultants and can be a great option for small businesses and startups.
I have been a fractional executive for the past five years. My fractional journey actually started with a full-time job when I oversaw a U.S. expansion project for a Scottish craft beer company called BrewDog. I set up all of their operations in North America. It was a lot of beer and a lot of fun — until I worked myself out of the job.
Whatever rapidly scaling might mean to you, if you are hiring more than three people at one time, you could be setting yourself up for serious sustainability issues in the future: big, hairy business issues like missing your growth targets, customer turnover and crippling Glassdoor reviews.
In my 14 years leading strategic initiatives of all kinds, I see leaders make the same mistake time and time again. There is little-to-no intention during kick off. This typically results in missed milestones, goals, and team dysfunction. Have you already kicked the can on any of the strategic initiatives you had teed up for this year? Chances are you have — and you’re not alone.
So many entrepreneurs find themselves reacting to the growth of their businesses — so much so that some even regret growing in the first place. I am passionate about helping entrepreneurs grow with intention through business-building frameworks to avoid that unwanted future.
What do I mean by business building? It’s a process of designing a sustainable operating model at each stage of growth, anticipating required upgrades to systems, processes and technology before the growth occurs.
Let’s first assume that you have a product or service that solves a problem, delights your customers and you know how to market it. I could write three different articles on those issues alone and there are others out there that would do a better job of it.
The issues I’m writing about today are just as important, but there is a lack of relevant information about them and how they are interrelated. For 14 years, I have been setting up and leveling up operations for startups to the Fortune 50. The top three reasons I see companies missing their growth targets are:
Business growth can happen suddenly and will put your infrastructure, people and sanity to the test. It’s common to refer to the undesired consequences of business growth as "growing pains." Sometimes they are temporary, but sometimes they are warning signs.
My company, Expansion Group, has specialized in addressing such growing pains over the past five years. Here is a quick questionnaire to help you determine if your growing pains are worth exploring further:
"Reorganization" can be a word that inspires dread — spreading fear and anxiety throughout your workforce — but it doesn't have to be that way. Reorganization is a natural part of a company's lifecycle and shows a commitment to improvement. Unfortunately, most mid-level to senior members on your team have likely been through a negative reorganization. It's time to reverse the stigma and help our teams approach reorganization with excitement.